It is popular among female audiences, especially black females. The average NFL player salary is $4.5 million. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. Broken down by age demographics, was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing as their favorite sports site. Things were a bit slow the following year. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. During the survey, 13. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. ESPN Digital also ranked as the No. ESPN+ presented StatCast alternate presentations while ESPN Radio was the exclusive national radio home of the post-season including the World Series for the 23rd consecutive year. The respondents were between 18 and 64 years old. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. 1 for at least 29 straight and also 21 consecutive in prime time. Who Is the Worlds Highest-Paid Athlete in 2023? Similarweb analyzed ESPNs audience composition based on on-site visits. The most common ethnicity at ESPN is White (61%). ESPNs digital content routinely averages a higher average minute audience than many cable sports television networks. ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. It also topped the no. Primetime viewership is even better for the leading cable network. The Marketing Strategy of ESPN uses a mix of geographic and demographic segmentation strategies to address the different segment of the business. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. It was cables most-watched in 10 years, up 35% from last year. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. enjoyed its best first quarter ever, up 15% from last year.'s audience is 79.74% male and 20.26% female. People have been rushing home for years, hoping not to miss hearing it. The Black Widow of billiards Jeanette Lee Vs.. Click infographic to download. In a study of more than 100 newspapers and websites, the 2021 Sports Media Racial and Gender Report Card shows modest gains over the past three years for women and people of color. 1. Mike Soltys December 7, 2021. The average employee at ESPN makes $60,383 per year. Another interesting way to tackle viewership is year-to-year. All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). The telecast was rated 15th out of the top 150 Cable TV shows in the 18-49 adult demographic. espnW brand campaign Thats a W returned with a new ad,Change is Coming, and the hashtag #ThatsaW had more than 21.9 million engagements and 631.8 million impressions across ESPN social handles. ESPN Headquarters in Bristol, Conn., is home to one of the worlds largest and most technologically advanced TV production facilities. ESPN is the No. increased its audience 26% vs. the previous season. ESPN beat its closest competitor by 74%. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. Hearst holds a 20 percent interest. ESPN Radio,which launched January 1, 1992, provides 9,000 hours of talk and event content annually, reaching 32 million listeners a week on 500 stations nationwide. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . ESPNs Snapchat team was busy building two new shows . Also, espnWs 11th annual Women and Sports Summit with its promise of uniting a world-class group of leaders across sports, business, and entertainment for a conversation that will drive change and opportunity for women in sports moved online with a best-ever lineup of speakers. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. Its efforts are starting to bear fruit. It signals the coming of sports updates, exciting plays, funny moments, and more. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. To date, ESPN has raised over $169 million for the V Foundation. The 3.9 billion is also best among sports publishers this year. A leading indicator of future fandom, this trend among the fans of tomorrow is therefore important to ESPNs business. This includes TVs most-watched bout since January 2019 with Terrance Crawfords TKO over Kell Brook in November. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. Audience composition can reveal a site's current market share across various audiences. James Pitaro, Chairman, ESPN and Sports Content, 2022 College Football Playoff Semifinals on ESPN Score Most-Watched Non-New Years Day Semifinals of CFP Era with 22.1 Million Viewers. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. ESPNs primary social media accounts (ESPN and, ESPN accounts across Twitter, Facebook, and Instagram generated 3.9 billion social actions (Jan Nov), up +70% vs. 2019. ESPN2 is right behind ESPN among cable sports networks among M18-34; it has been #2 every year since its 1993 launch. 2 sports category property by more than 25 million users and logged its 10th straight record-setting monthly reach. Disney Plus isn't merely focused on the child demographic. Jan 13, 2021 This statistic presents the frequency with which viewers watch television shows or video content from ESPN in the United States in 2017, sorted by gender. The companys responsibility in this regard and its special connection with its viewers, listeners and readers wherever they may be is unmatched in media and is one not taken lightly. Such a large product/ service portfolio has helped the company in creating high visibility globally. ESPN employees are most likely to be members of the democratic party. Also that month, college football began with College GameDay still on the road if only with a virtual pit of fans. It marks the opening of the NFL season (the weekend following Labor Day). 109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. The Worldwide Leader says in the first five months of 2016, ESPN leads its fellow networks in key demographics especially in the key demographics that are big with advertisers. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. This ties into ESPN's market environment because durning all these events, their target audience will surely be tuning in. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Basketball players have the highest salaries in the US and the world. Its just a matter of matching the appropriate platform with the right demographic. Website traffic tells a different story than the previous Statista survey. It was the highest penetration among the three age brackets. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. The ESPYS also adapted for the times with a virtual ceremony co-hosted by athletes Sue Bird, Megan Rapinoe and Russell Wilson that raised nearly $4 million for the V Foundation. at 5:30 p.m. was up 12% and is ESPNs most popular weekday studio show, averaging 728,000 in the quarter. Today, Disney+ has 164.2 million users worldwide. Viewership. Launch of W. Studios with its first content series. Target audience characteristics was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. The average number of likes and comments per Instagram post created by ESPN is 139.6K and 808 respectively. To regular people, these syllables wont make sense. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. I was told it would be for three months at all of $5.50 per hour. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. 25 former international players and soccer journalists leading coverage. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. The main content on ESPN is related to Sports. 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. ESPN appeals to sports fans of all ages. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. The audience peaked with 6,509,000 viewers at 10:30 p.m. During this time of uncertainty and with its familiar programming missing, the company learned fans needed sports in their life more than ever. The breakdown within the 18-to-49 age group sees men up by 56% and women by 62%. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. averaged 311,000 viewers, up 32% from the time slot the previous season. The USFL, which also opened their weekend with a cable . ESPN's coverage of the entire 15-game 2019 Women's College World Series tournament averaged 1.1 million viewers on ESPN and ESPN2, according to Nielsen ratings. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. Does it transcend generations or genders? It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the. Average monthly ESPN digital users: 161.6 million unique users Last updated January 2021 Percentage of ESPN digital users that access it via mobile devices: 70% Last updated 2/6/18 Average number of people in the US that ESPN reaches: 208 million Last updated 12/14/17 How many countries does ESPN reach? September saw a new high of 50 million downloads overall, up 44% from a year ago. On the strength of the weekday studio show lineup, ESPN averaged 600,000 viewers from 8 a.m. 7 p.m. For the ninth straight year, ESPN will be the No. Offices or production facilities include Amsterdam, Bangalore, Buenos Aires, Hong Kong, London, Melbourne, Melbourne, Mexico City, Mumbai, New York, So Paulo, Singapore, Sydney, Toronto and Bristol, Conn. ESPN Overseas Airing live from the Par 3 course on November 14, the show averaged 1.8 million viewers on ESPN from 10 a.m. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. It celebrated high school and college seniors with Senior Night when their careers were suddenly ended without ceremony, profiled sports personalities who were doing good in their community in Feel Good Friday segments and on Mothers Day connected moms in the medical field with their sports hero (Eli Manning, Kyle Lowry, Roger Federer, and Derek Jeter). Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. However, soccer is still the favorite sport globally, with a, Basketball players have the highest salaries in the US and the world. Industry publication DigiDay recently reported on the . In Womens Basketballs 2021 season, the NCAA Tournament audience grew by 45%. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets.'s audience is 74.28% male and 25.72% female. It reached a new all-time high point on Thursday, Feb. 10, with an average of 544,000 viewers. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. Third-Round match, featuring Serena Williams last appearance on the court, was the most-watched ESPN tennis telecast on record, with an average of 4.6 million viewers. Sold-out annualespnW: Women + Sports Summitincluded more than 300 attendees and two million tuning in for the livestreamed panels via, Twitter, the ESPN App, YouTube, Facebook, and ABC News Live. An investigation of migrant worker deaths in Qatar before the World Cup; allegations of abuse in womens professional soccer; the journey of the Ukraine mens national soccer team; the legacy of former Penn State coach Joe Paterno; the 1990s heated rivalry between the Detroit Red Wings and Colorado Avalanche; and a look back 50 years with a survivor of the Munich Massacre at the 1972 Olympics. TIDES, or the Institute for Diversity and Ethics in Sports, did a similar study in 2021. averaged 523,000 viewers, a 29% increase vs. 2021. was up 23% for its best first quarter since 2018. Some of the decline is related to the rise of streaming, which isn't captured. The latter enjoyed a record Opening Night audience. Persons ages 18-34 averaged 238K viewers per race, up 43 percent over 2021, and Persons ages 25-34 averaged 169K viewers per race, up 46 percent over 2021. With two studios (connected to control rooms at other locations), it is home to. Lets crunch the numbers with these viewership statistics. The cultural relevance of our brand was evidenced by the wide-ranging response to The Last Dance, while the innovation our employees consistently bring to their work was reflected in the success of virtual league drafts and producing shows and events with the production crew and commentators off site. 270+ live hours of news and information programming. In 2023, it has an average viewership of 903,000 so far. In an ever-changing and competitive landscape, ESPN continues to lead through a focus on quality, creativity and an inclusive culture.. Tyler Fulghum took over as host of sports betting informational show. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). There were 24.9 million ESPN+ subscribers by the start of 2023. The weekday afternoon edition of NBA Today saw an audience growth of 32% in 2022. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S. * Based on ESPNs analysis of sports apps found within ComscoreAll Applicationscategory. There is still a disproportion gender-wise, with males dominating ESPNs audience base. Gender Demographics; Age Demographics; Ethnicity Demographics; . These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. One riveting highlight was a roundtable discussion about racism with college players and Kirk Herbstreits emotional response. The 129,000-square foot facility has four studiosand produces programming for ESPNs U.S. networks, including, NBA Today, NBA Countdown, In the Creas, ESPN FC, In April 2018, a new facility at New Yorks South Street Seaport overlooking the East River and the Brooklyn Bridge went online. more (TV, radio, podcasts). 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. The number of users on the platform is growing exponentially. ESPN and the whole industry are working hard to bridge the gap. Daily and weekly sport-specific studio shows for NFL, MLB, NBA and college football and basketball. Only 20% stated that they watched NASCAR on occasion. Seven of those were held thus far in 2020, with four of them. SportsCenter, digital and social. Many of its audiences are from the younger demographic. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. In addition, ESPN networks aired 16 (of a possible 21) MLB Wild Card playoff games in four days, a new round created for the truncated season, including seven on September 30 and the first MLB action (three games) on ABC since the 1995 World Series. ESPN presented content and experiences that explore stories at the intersection of women, sports, culture and the fight for equality. The national interest . distributed by ESPN Radio and airing on over 200 radio stations across the country. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. There are other ways that people can access the network aside from cable. ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. Sports are a great source of entertainment for many. Audience Demographics. Many of its audiences are from the younger demographic. were eager to diversify the cast to reflect modern demographics. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. Audience Demographics. You can use this information to anticipate new or improved offerings from ESPN. ESPN Fox Nation FOX NOW fuboTV . Combat sports continue to be strong performers on both linear television and ESPN+. Year of the Black Quarterback The Undefeateds season-long digital series examining the emergence of Black QBs in the NFL culminated in Black History Month (February) with a television special. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). Sports Betting analyst Joe Fortenbaugh signed a new deal and is a co-host of a new radio show on ESPN Radio, Joe & Amber with Amber Wilson. 2 fantasy sports app. The NBA on ESPN routinely wins the night on cable amongst Adults 18-34, Adults 18-49, Adults 25-54, Men 18 . Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. Only 1.4 million people had subscribed to the service by quarter one of 2019 and 3.5 million by the years end. Its growth rate is one of the fastest among todays OTT, As more people knew about ESPN+, it got more traction among paying fans. ESPN+: launched April 2018 in collaboration with DTCI, with thousandsof live events, originalprograms and on-demand content. The increase was 15% after the first two rounds. Content focused on: MLB and the music influence Latinos bring to the league, WNBA Latinos, UFCs biggest Latino names and a special look into the most influential Latino athletes in the country. The UFC has produced 19 pay-per-view fight cards during its relationship with ESPN, which began 20 months ago in January 2019. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. 33% of ESPN employees are women, while 67% are men. As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. Click the logo and sign up for access to the ESPN Images Library. 3. ESPN became a founding partner and through the year expanded its support efforts. This article will explore the demographic of sports radio listeners in the United States and provide insight into the characteristics of this audience. ft. rented in two locations nearby). Coverage of the American Athletic Conference debuted and agreements were struck with the Patriot League and the Southland Conference, increasing the number of college conferences on the service to more than 20 Big 12, AAC, America East, ASUN, Atlantic 10, Big South, Conference USA, ECAC Hockey, Horizon, The Ivy League, Metro Atlantic, Mid-American, Missouri Valley, NEC, Ohio Valley, Patriot, Southern, Southland, Summit, Sun Belt, WAC and more. please keep her in the loop for further emails, catchy coffee meeting names, top 100 talk radio shows 2021,
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